Expertise and Experience
Roger McAuliffe was previously a writer and creative director with both Clemenger and Ogilvy & Mather. He is also a qualified freelance journalist and published author.
He has written copy and scripts, and created concepts and campaigns, for some of Australia's best known brands and government organisations.
For classified government work, he is Top Secret Security Cleared (NVTS).
Writing and Concept Service
Roger writes copy and scripts for all kinds of communication purposes and projects.
He’s the perfect resource for any business that doesn’t have ready access to a professional writer they can count on. His word skills are ideal for design studios, website developers, marketing companies and production houses.
If you know what you want to say, but you’re not sure how to say it, let him do it for you. Or if you have something already written and just want it polished up a bit, he can do that too.
High quality work
Roger has written for many high quality brands and organisations.
Here are just ten:
- SHERATON HOTELS
- DEPARTMENT OF DEFENCE
- INDIGENOUS BUSINESS AUSTRALIA
- CHANNEL 7
- WOODSIDE PETROLEUM
- UNIVERSITY OF CANBERRA
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Fast and effective
Roger works fast and effectively. He is not daunted by short deadlines, delivering the right words on time, every time.
As well as creative writing, Roger also provides visual concepts when required, which include a concept layout, like this BMW example.
(Click image to view a larger version and the final ad).